How to Identify Pure Cumin (Jeera) at Home: 4 Simple Tests
Fake and adulterated jeera keeps making headlines. Here are four quick home tests to check your cumin — and what to look for when you buy.
Read articleTap a product to see every brand it comes in — pick your pack, choose 500g or 1kg, and add it to your cart.
Bold, Sortex-cleaned cumin with a strong, warm aroma — for tadka, jeera rice, buttermilk and fresh-ground masala.


Quick viewGreen, naturally sweet fennel — for after-meal mukhwas, pickles, tea masala and cooking.


Quick viewSharp, aromatic ajwain for parathas, pakoras, tempering and kadha — cleaned to remove dust and stalks.

Quick viewClean white sesame for chikki, laddoo, garnishing and fresh sesame oil.
Quick viewSmall dark mustard seed that crackles properly in hot oil — the start of every good tempering and pickle.
Quick viewGolden methi seeds for tempering, pickles, thepla and soaking overnight.
Quick viewClean isabgol husk from Unjha — the home of psyllium — with nothing added.
Quick viewAromatic suva seeds for mukhwas, digestive churan, pickles and tempering.
Quick viewBright yellow mustard seed for pickles, kasundi-style pastes and masala blends.
Quick viewThree packs you'll recognise on the shelf — purple, red and green — all cleaned, graded and sealed by the same family.
Sortex machine-clean cumin, fennel and ajwain in our signature purple pack.



Our widest range — all nine spices and seeds, Sortex-cleaned, in the red pack.



Sortex machine-clean cumin and fennel in the bold green pack.


Pick a pack to see it up close — brand, sizes and price.
Patel Vinitkumar Rakeshbhai (VR Spice) is a family business at Unjha APMC — commission agents for jeera, saunf, isabgol and oil seeds, and the people behind the Samrat, StarGOLD and Bahubali packs.
Every Samrat, StarGOLD and Bahubali pack goes through the same five steps — from the Unjha market yard to your door.
Harvest arrives from farmers at Unjha APMC. As commission agents we see every lot first-hand — colour, smell, size and moisture.
Only the lots we'd buy for our own kitchen are selected and graded — A or A+ — before they're set aside for VR Spice.
Seeds pass through cleaning, de-stoning and Sortex colour-sorting machines that take out dust, stones, stalks and discoloured seed.
Every pack is weighed for honest weight and sealed in a Samrat, StarGOLD or Bahubali pouch that keeps moisture out and aroma in.
Orders go out to homes, kirana stores and wholesalers across India with tracking. Pay online or cash on delivery.
Associated firm: Patel Ankitkumar Jayantibhai — Cumin, Fennel, Psyllium & Oil Seeds Commission Agent
Kirana stores, wholesalers, distributors and caterers — get trade rates on Samrat, StarGOLD and Bahubali packs, or loose bulk lots by the quintal from Unjha.
Still unsure? Message us on WhatsApp — a real person replies.
Add products to your cart and go to checkout. Enter your delivery details and choose Cash on Delivery or online payment (UPI, cards, net banking via Razorpay). You'll get an order confirmation by email and can track your order any time.
Yes. Cash on Delivery is available across our delivery area. You can also pay securely online with UPI, debit/credit cards or net banking through Razorpay.
Delivery is free on orders above ₹999. Below that, a flat delivery charge of ₹60 applies.
Orders are usually dispatched within 1–3 business days. Delivery time depends on your location — you'll receive tracking details by email once your order ships.
Yes. Every lot is checked by us at the Unjha market yard, graded, and Sortex machine-cleaned to remove dust, stones, stalks and discoloured seed before it is weighed and sealed.
All three are our own brands and every pack is Sortex machine-cleaned. Samrat (purple pack) covers cumin, fennel and ajwain; StarGOLD (red pack) is our widest range across all nine spices and seeds; Bahubali (green pack) covers cumin and fennel.
Families, kirana stores and wholesalers across India buy from us. Call, WhatsApp or send a trade enquiry — a member of the family will reply.